Uri Story

What does Uri mean?

“Our Tours” – Uri (“우리”) is a universal Korean concept signifying community and unity. Although the literal translation is “us” or “our,” the phrase carries a deeper cultural meaning throughout Korean culture, both in the North and South. Connecting people from different parts of the world is at the core of what we do.

Background of Uri Tours

In the 1990s, a pioneering Korean-American family set off to explore the other side of their roots. What they found were people not much different from other Koreans, with a unique culture, rich history and distinct way of living. Now, Uri Tours is run by a young and dynamic staff tasked with connecting travelers with one of the last frontiers in travel. We have been organizing safe and exciting tours, cultural programs and corporate travel to North Korea for international travelers for over 15 years.

Elliott Davies


I believe every country, no matter what, offers a unique experience worth exploring. I’m a born and bred Tasmanian and after taking inspiration from international politics and news media, I began globetrotting to ‘see for myself’. As far flung as Turkmenistan, Iran and North Korea, the interactions I’ve had have given me an education only travel can provide. I enjoy writing, photography and golf, I try to tee up in every country I visit! I’m often posting live from North Korea on Instagram, be sure to follow me at @elliott_uri

Yuan Yuan

China Operations Manager

I grew up in Beijing, and it will always be my home. I love helping travelers explore and discover Asia and have over 10 years of experience in the travel industry. I’m also an amateur cyclist [not that amateur as she’s the number 2 ranked female amateur cyclist in Beijing!]. My favorite thing to do is to explore on my bicycle and to push myself to do better.

Andrea Young Lee


Andrea, a Korean-American founded Uri Tours to increase accessibility to a country that is often misunderstood. She first traveled to North Korea in 2003 and since then, she has been passionate about sharing her experience of the country and its people with others. She believes in seeing and experiencing the world first-hand to gain a better understanding and appreciation for it. Her hope for Uri Tours is that it will help connect people from opposite sides of the world.